Crisis

Crisis refers to a significant and often difficult situation that poses a threat to the stability or functioning of an individual, organization, community, or society. It typically involves a turning point that demands urgent attention and action to prevent further deterioration. Crises can arise from various sources, including natural disasters, economic downturns, political upheavals, health emergencies, or interpersonal conflicts. A crisis is characterized by high levels of uncertainty, pressure, and potential negative outcomes, often leading to a sense of urgency among those affected. In management and communication contexts, effectively navigating a crisis involves strategic planning, rapid response, and clear communication to mitigate impacts and seek resolution.